Great article Steve! Your partner is a wise individual regarding the quote below! Too many software vendors are getting caught up in the chart bling as opposed to effectively communicating results with data visualization. It's all about the balance between what will catch your eye, yet still be effective.

"But my partner offered a soothing -- and important -- reminder: dashboards are less about slick graphics than they are about “effective and comprehensive performance measurement displayed in an easy-to-understand visual format.” Other things equal, high-end graphics are preferred, but effective performance communication is first and foremost."