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4 Key Tweeting Attributes of Twitter Legend, Guy Kawasaki

by John Munoz, Consultant, The Business Intelligence GuruFriday, July 16, 2010

So, you want to be a Twitter legend like Guy Kawasaki ? You want 250,000 followers. You want to make lots of money while you Tweet all day long. Well, the insights in this dashboard won’t turn you into Guy Kawasaki, but they will help you understand the four most important things that make Guy such a success on Twitter.

4 Key Tweeting Attributes of Twitter Legend, Guy Kawasaki
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Guy Tweets like a Firehose

Guy tweets about 3 times an hour, generating about 83 Tweets per day. Half of Guy’s Tweets are published between 9am and 6pm, Eastern time. Guy repeats his Tweets 3 times, 8 hours apart. He repeats Tweets  because he knows that his repeats will deliver 75% more clicks than his initial Tweet alone. So do what Guy does and repeat your Tweets.

Guy Tweets to be ReTweeted

All of Guy’s Tweets have a link in them to his website, Alltop.com. Guy publishes lots of interesting content, and his 250,000 followers ReTweet Guy’s stuff about 1,500 times per day. By getting others to ReTweet his Tweets, Guy’s audience spans well beyond his 250,000 followers.

Guy’s optimal time to Tweet for ReTweets is 5pm Eastern. If you’re looking for ReTweets, try Tweeting when Guy does, and also read this. After you do that, make sure you pay attention to the next attribute.

Guy Tests and Tracks to refine his Twitter Strategy

Guy tested his Tweet repeat strategy before deciding on the 3 repeats, 8 hours apart. Why not go one step further and use Twitter data to predict how many ReTweets Guy’s post will get? I’ve constructed a model showing that that we can predict, based on the first 15 minutes of ReTweets, how many total ReTweets Guy will get from his initial Tweet in the following 24 hours. Guy could use this early indicator to alter his Tweeting strategy for the day, or to shuffle around advertising, or to change his repeat Tweet strategy on the fly. You should do the same.

Tweet great content

This is the most important thing of all. Tweet all you want, but if you don’t put out interesting stuff, who will want to follow or ReTweet you?

The data for this analysis were gathered using various APIs (YQL, BackTweet, Twitter Search, and longurlplease). SAS was used to gather and manipulate the data and JMP was used to build the predictive model. The data in this analysis span Guy’s Tweets from the first two weeks of June 2010. Weekend Tweets were excluded.

Not all of Guy’s tweets were used in this analysis. @replies were excluded, as were tweets which didn’t have a link to Alltop.com.

The Business Intelligence Guru will help your company make better, faster, more informed decisions by thoroughly analyzing your data and constructing custom, insightful, easy-to-understand, and highly visual analytic displays and dashboards. You will see your business more clearly than you’ve ever seen it before.

The Business Intelligence Guru is a SAS® certified programming and automation expert, with over 15 years of hands-on experience analyzing large amounts of data. By integrating SAS® with other applications like Excel, the Business Intelligence Guru delivers quick and deep insights from just about any data.

So if you’re looking to move beyond reporting and high-level analytics, give John a call at 267-261-2411 or email him at jmunoz@bizintelguru.com and find out exactly what The Business Intelligence Guru can do to help shed rapid, actionable and valuable insights on your business today.

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