This Campaign Effectiveness Dashboard is designed for a specific customer use case that invites leads to regional trade shows across the US. With lead and conversion data captured from the trade shows into Salesforce.com, the dashboard enables a customer to visually analyze who attended the trade show and to what extent the lead interacted with the customer using a Google Map. Software as-a-service applications like Salesforce.com and Google Maps Premier enable organizations of all sizes to offload operational and infrastructure costs associated with on-premise software.
Click on dashboard for interactive version
Organizations that have made significant investments in on-premise business intelligence are now mashing up data from web-based solutions thanks to powerful APIs. In the last year, Salesforce.com http://david-moss.com/products/sfdc.html and Google Maps http://centigonsolutions.com/components/gmaps.html integrations for Xcelsius have popped up making it easier than ever to integrate these technologies without any coding. This demo dashboard is connected to a live Salesfore.com sandbox environment based on a real customer profile.
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