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24 Hour Fitness Chooses MicroStrategy For Enhanced Enterprise Reporting And Analysis

by Wende Cover, Director of Strategic Marketing, www.microstrategy.comThursday, November 06, 2008

MCLEAN, Va., November 6, 2008 -- MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that 24 Hour Fitness has selected the MicroStrategy Business Intelligence Platform(TM) for enterprise-wide reporting and analysis. 24 Hour Fitness is the largest fitness club chain in the US.

24 Hour Fitness selected MicroStrategy for reporting on and analyzing a wide range of key performance indicators for its 425 clubs across the US. Club managers, field management, and corporate management will use MicroStrategy to gain greater insights into club traffic, member preferences, and sales and financial data to help them make more informed decisions. MicroStrategy was selected for its data and user scalability, broad range of reporting features and functionality, and excellent query performance.

"We evaluated several business intelligence products and we were impressed with MicroStrategy’s scalability for large amounts of data, ease-of-use, and robust reporting capabilities," said Bill Donohue, SVP and Chief Information Officer for 24 Hour Fitness. "With MicroStrategy, our employees will have greater insights into critical business performance data that was previously unavailable. They will also rely on automated e-mail delivery of reports for timely decision making."

"24 Hour Fitness is a valued new customer and we are delighted that it selected MicroStrategy to support its growing business intelligence applications," said MicroStrategy’s COO Sanju Bansal. "MicroStrategy’s technology is well-suited for companies with large amounts of data to help them gain a comprehensive view of their business, enhance customer service, and improve operational efficiencies."

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness Worldwide, an innovative leader in the health and fitness industry, serves more than 3 million members in over 425 clubs worldwide. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. 24 Hour Fitness has partnered with superstar athletes and celebrities like Magic Johnson, Andre Agassi, Lance Armstrong, Shaquille O’Neal, Jackie Chan, Yao Ming and Derek Jeter to open co-branded clubs around the world. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola and Nike, and for five seasons has partnered with NBC’s popular reality TV show, The Biggest Loser. Please call 1-800-224-0240 or visit www.24HourFitness.com for more information and to find the location nearest you.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Contact:
Wende Cover
MicroStrategy Incorporated
703-770-1646
wcover@microstrategy.com
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