Dashboards need to start with an audience in mind. Who is the consumer of the dashboard? What are their information needs? What do they already know? What are their experiences and prejudices? As we design the dashboard, understanding the consumers of the dashboard will help us craft a product that they love to use. Dashboards not designed to impress anyone it is designed for making serious business decisions.
Dashboard content must be organized in a way that reflects the nature of the information and that supports efficient and meaningful monitoring. Information cannot be placed just anywhere on the dashboard, nor can sections of the display be sized simply to fit the available space. Items that relate to one another should usually be positioned close to one another. Key items should often appear larger, thus more visually prominent, than less important items. Dashboard should not be cluttered important metrics should only be present. In summary, good Dashboards offer insight, explanations, and shared understanding of business critical information, and then allow the business user to act upon the information when and where necessary.