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Aberdeen Group Publishes the Aberdeen AXIS™ for BI/Performance Management
Customer-Centric Vendor Assessment Tool Ranks Value Delivered and Market Readiness

by Maroushka Kanywani, Editor, Dashboard InsightThursday, January 29, 2009

BOSTON, MA- - January 29, 2009 - Aberdeen, a Harte-Hanks Company (NYSE: HHS), announced today the release of the Aberdeen AXIS Report for Business Intelligence/Performance Management. In response to customer demand for fact-based guidance in selecting technology solutions and service providers, Aberdeen delivers the market's first technology solution software provider assessment tool that is truly customer-centric. Unlike other comparative products that primarily focus on feature and functionality, "Aberdeen AXIS assesses the success of the respective technology in the context of the user's environment," according to Peter Ostrow, VP Aberdeen AXIS. "The assessment is based on two key dimensions: first, Aberdeen aggregates Best-in-Class performance of companies in the target marketplace based on primary surveys conducted typically over the past twelve months; and second, Aberdeen conducts a vendor readiness assessment which includes evaluation of responses to a standardized vendor questionnaire, analyst briefings, public records, and customer interviews."

The AXIS Report on BI/Performance Management is authored by David Hatch, VP/Principal Analyst, Aberdeen, who finds that businesses thrive or fail based on their ability to identify, define, track, and act upon Key Performance Indicators (KPIs) that provide a visual representation of how the company is performing. "Companies that have addressed performance management have enabled timelier and more accurate decisions, forecasts, and ultimately have improved performance and the ability to meet corporate goals," Hatch explains. "The faster and more accurately that performance metrics can be analyzed, and acted upon, the better the chance an organization has for success." According to Hatch's findings, the solution providers offering the best combined Value Delivered and Market Readiness scores include QlikTech, which achieved "Champion" status, along with Dundas, Microsoft and Oracle.

Aberdeen President Stephen Gold reports that AXIS was developed in response to requests from Aberdeen's 2.5+ million business readers spanning 40 countries, including representation from 90% of the Fortune 1000. "Aberdeen's mission is clear as we take yet another step to educate businesses to action by empowering them with relevant and timely information to make more informed decisions, understand best practices, and maximize their ability to gain competitive ground," according to Gold. "With AXIS, Aberdeen provides a competitive intelligence perspective that allows organizations to understand their peer's experience with various service and product providers, and to determine which are best positioned to help them achieve their goals."

According to Holly Intravia, Director of Marketing for Centage Corporation (one of the solution providers mentioned in the BI/Performance Management AXIS report), the Aberdeen AXIS "is a refreshing take on the competitive landscape from the usual quadrant look." With this new research in hand, technology solution providers will be able to refresh their product roadmaps to reflect market successes and business user demands, and educate their market on how solutions impact customers' business outcomes.

For more information on the Aberdeen AXIS, please visit: http://axis.aberdeen.com.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

Media Contact:
Peter Ostrow
Aberdeen Harte-Hanks
(617) 854-5373
peter.ostrow@aberdeen.com

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