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Aberdeen Leads The Market As The First Research Firm To Offer Reports On Amazon's Kindle

by David Hatch, Aberdeen GroupMonday, August 10, 2009

BOSTON, MA – August 10, 2009 – Aberdeen Group, a Harte- Hanks Company leads the market as the first research firm to bring valuable research to its readers for any time, any where access via the Amazon Kindle. With more than 2.5 million readers in over 40 countries including 90% of the Fortune 1,000 and 93% of the Software 500, Aberdeen has helped companies worldwide become Best-in-Class for more than two decades with fact based research to enable organizations to get ahead and drive business results.

The newly released Aberdeen Report: 2009 State of the Market: Mid Year Insights is the first piece of industry research to be provided on the Amazon Kindle. This report highlights data from 1,607 executives in 36 different countries to understand what drives buyer’s decisions; how is the competition responding to the marketplace; and what changes to business process are likely to yield the greatest return. The report has been hailed as the “2009 Business Leaders Guide” to assist business leaders in comparing goals, strategies, tactics, and investment priorities with their peers while seeking opportunities to contextualize and embrace the findings to improve their own business, the report reveals where business has been over the past year, where it stands today and — for those able to recognize opportunity — what the future brings. Kindle users can access The Aberdeen Report at: http://www.amazon.com/s/ref=nb_ss_b?url=node%3D154606011&field-keywords=aberdeen+group&x=19&y=22

“As the world’s leading provider of fact-based research, it was imperative for the 2009 Aberdeen Report to be accessible via the Kindle to executives and line of business professionals who depend on a deep understanding of market intelligence to successfully compete in today’s volatile economy,” comments Andrew Boyd, President of Aberdeen Group. “The Kindle will provide Aberdeen’s 2.5Million readers world-wide access the knowledge, tools and recommendations to grow, change and adapt business strategies to the constantly changing market.”

Kindle users can access The Aberdeen Report at: http://www.amazon.com/s/ref=nb_ss_b?url=node%3D154606011&field-keywords=aberdeen+group&x=19&y=22

About The 2009 Aberdeen Report State of the Market: Mid Year Insights:

Each section of the report is designed to serve two purposes: 1) educate the CEO on key trends, initiatives and developments; and 2) provide guidance to functional leaders as they encounter new challenges, embrace new opportunities and adapt to the changing economic environment, providing executive teams with a roadmap to navigate through uncertain times. A hard copy of the report can be obtained at: http://resources.aberdeen.com/2009AberdeenReport

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748. ©

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