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MicroStrategy selected by Burlington Coat Factory for Merchandising Reporting and Analytics

by Maroushka Kanywani, Editor, Dashboard InsightThursday, April 24, 2008

MCLEAN, VA., April 24 -- MicroStrategy(R) Incorporated , a leading worldwide provider of business intelligence software, today announced that Burlington Coat Factory Warehouse Corporation has selected MicroStrategy for merchandising reporting and analytics. Burlington Coat Factory, a nationally recognized retailer of high-quality, branded apparel at every day low prices, currently operates 397 stores in 44 states.

Burlington Coat Factory plans to use MicroStrategy for reporting and analysis on key merchandising metrics. MicroStrategy will convert the detailed transactional data into personalized reports through dashboards and exception reporting for Burlington Coat Factory executives and merchants. MicroStrategy teamed with QuantiSense to provide Burlington Coat Factory with an end-to-end solution for their retail business intelligence requirements.

"Following a highly competitive evaluation of merchandising-related BI products, we felt that MicroStrategy and QuantiSense provided the solution that best fit our growing BI requirements," said Brad Friedman, Senior Vice President of Information Services, Burlington Coat Factory. "MicroStrategy is a robust BI product with proven retail experience. We were impressed with MicroStrategy's analytical toolset, which we expect to empower our users to create their own reports and dashboards and remove IT from the report request process."

"Burlington Coat Factory is a valued new customer and we are delighted that they selected MicroStrategy to support their BI applications," said Sanju Bansal, MicroStrategy's COO. "The MicroStrategy platform has the scalability and flexibility to analyze large volumes of transactional data and provide retailers with valuable information that can enhance store operations and give them a competitive edge."

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy is available at http://www.microstrategy.com/.

MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Contact:
Wende Cover
MicroStrategy Incorporated
703-770-1646
wcover@microstrategy.com


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