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Data Management - Market Growth and Upcoming Market Shifts

by Lyndsay Wise, President, WiseAnalyticsWednesday, November 19, 2008

As 2008 winds down, general software trends are identified for the upcoming year by thought leaders, analysts, and the like.  Gartner, for example, states that master data management (MDM) will continue to be one of the fastest growing software segments and experience steady growth for the next four years.  With current software revenue estimated at a total of $1.3 billion for this year and projected at $2.8 billion for the year 2012.  Despite recession, it is assumed that this market will still experience steady growth.

The data management industry itself is starting to shift from piecemeal solutions or entity-based data management, such as customer data integration (CDI) or product information management (PIM) towards enterprise-wide MDM. Even though enterprise-wide MDM solutions have existed for the past couple of years, now there are organizations that can be used as early adopter use cases. Moving beyond MDM, however, is a more holistic approach to data management. Two examples include the SAS and DataFlux announcement of a full data management platform, and more recently, SAP and Business Objects announcing their end-to-end data migration offerings for their SAP ERP customers

Using SAP Data Migration as a prime example, the solution consists of a framework, methodology, tools and expertise to extract, analyze, transform, cleanse, validate, and reconcile legacy data that feeds into an SAP ERP environment.  The information infrastructure itself is based on Business Objects software for information management goes beyond simple data integration and management to help enable data governance by providing metadata management, and business intelligence by allowing end users to monitor and analyze data quality and project progress visually.

This not only highlights how data management can benefit operational systems and enables enhanced data quality and creates the basis for business intelligence, but also shows how the general market is expanding beyond piecemeal solutions towards full information management. Although organizations were always able to string solutions together to implement a full data migration, integration or management solution, now vendors are providing the technology to do so using a single platform.

Developing single data management platforms will enable organizations the ability to develop data governance practices without having to expend additional energy on piecing different aspects of the organization together.  Unfortunately, for the SAP Data Migration solution, since it can only be applied to SAP ERP, the ability to integrate other data sources may not be as seamless.  With the addition of these full breadth MDM and data management solutions, organizations still need to be aware of whether these solutions actually help integrate information on an enterprise level or do they capture a specific set of data that may still leave important data outside of the solution parameters.

About the Author

Lyndsay Wise is an industry analyst for business intelligence. For over seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay is the channel expert for BI for the Mid-Market at B-eye-Network and conducts research of leading technologies, products and vendors in business intelligence, marketing performance management, master data management, and unstructured data. She can be reached at lwise@wiseanalytics.com. And please visit Lyndsay's blog at myblog.wiseanalytics.com.

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