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DataLogix Selects Netezza TwinFin Appliance to Enhance Cross-Channel Data Platform

by Steve BogdonWednesday, March 3, 2010

Netezza Corporation (NYSE: NZ), the global leader in data warehouse and analytic appliances, today announced that DataLogix, the leading provider of cross-channel marketing data, has chosen the Netezza® TwinFin™ data warehouse appliance to enhance its industry-leading platform.

“Our client list includes some of the top direct marketers and brand advertisers in the world. They rely on our solutions to help them increase the effectiveness of customer acquisition, retention and branding programs across online and traditional channels,” said Joseph Benjamin, chief technology officer at DataLogix. “The Netezza TwinFin appliance is the optimal solution for analyzing massive volumes of online and offline data. Netezza's simple approach to high-performance data analysis increases targeting precision and campaign performance for our cross-channel marketing solutions.”

The Netezza TwinFin data warehouse appliance is built specifically to analyze petabytes of detailed data significantly faster than existing data warehouse options, at a much lower total cost of ownership.

“Our work with DataLogix further solidifies Netezza's leading position in the digital media space,” said Brad Terrell, vice president and general manager of Digital Media at Netezza. “Our customers play in an extremely competitive marketplace and look to solutions like Netezza's to gain an advantage. Netezza provides that edge with unique capabilities that are a perfect fit for the types of large-scale data analysis involved in the rapid segmentation and targeting of online and offline audiences, and DataLogix takes full advantage of those capabilities in their innovative new offerings.”

About DataLogix™

DataLogix enables “better marketing through data™” for leading direct marketers and brand advertisers. Our mission is to de-silo marketing by facilitating the flow of data between traditional and online channels. DataLogix operates the leading online platform for Real-World Data, and has the industry's largest database of SKU-Level consumer discretionary purchasing behavior. DataLogix is a privately-held company based in Westminster, CO. Please visit us at www.datalogix.com.

About Netezza Corporation

Netezza Corporation (NYSE: NZ) is the global leader in data warehouse and analytic appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezza's technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today's data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, Massachusetts and has offices in Northern Virginia, the United Kingdom, Germany, France, Japan, Korea, Australia and Singapore. For more information about Netezza, please visit www.netezza.com.

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