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Expanding Data Visualization to create best of breed applications

Tuesday, September 29, 2009

With dashboards becoming the front end access point to business intelligence applications and to deeper analysis, it stands to reason that many different types of data visualization would become part of what dashboards encompass.  These can include dials, gauges, charts, embedded reports, and the list goes on.  As technology and use has become more mature, organizations look for ways to improve visibility into geographical information and overall location intelligence.  This has caused many vendors to add this type of functionality into their overall offerings, enabling customers to visualize performance using map and satellite images. 

A subset of organizations require this information on a deeper level to analyze geographic information and to consolidate information from various data sources into one view to create a single map view of multiple data attributes, such as geographic region or time. The announcement of SpatialKey On-demand is one such offering that does this using a Software as a Service model that enables organizations to upload multiple data sets and sort and filter information into a single map view or a series of location intelligence graphs. SpatialKey is a product of Universal Mind (http://universalmind.com); a software development company helping organizations build custom applications.  The development of SpatialKey was based on the increasing demand of customers needing easy to access, develop, and use location intelligence without requiring complex development to do so. 
Some highlights of the solution are:

  • Putting location intelligence in the hands of decision makers - makers can upload data, interactively analyze it, and easily identify important relationships and trends.  
  • Sharing interactive analysis and reports across the organization - data and analyses are brought together in interactive form, enabling accelerated understanding and collaborative decision-making.
  • Extending and enhancing existing systems and processes – as SpatialKey works with most datasets. Data can be manually or automatically uploaded and quickly filtered for export and use in other systems.

Universal Mind’s SpatialKey product provides an example of the growing importance of best of breed data visualization solutions that bring key business elements and analyses into the hands of decision makers.  As the role of both dashboards as an on demand offering and geospatial information become more accessible to organizations, the ability to analyze sales, customer behavior, competition, location intelligence, etc. will become easier and more accessible to business users.  This ease of use will continue to enable decision makers better visibility into what is happening by letting organizations integrate various data sources into one view while enhancing end user autonomy over the way they use data and analyze information.

About the Author

Lyndsay Wise is an industry analyst for business intelligence. For over seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay is the channel expert for BI for the Mid-Market at B-eye-Network and conducts research of leading technologies, products and vendors in business intelligence, marketing performance management, master data management, and unstructured data. She can be reached at lwise@wiseanalytics.com. And please visit Lyndsay's blog at myblog.wiseanalytics.com.


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