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Full-service BI

by Lyndsay Wise, President, WiseAnalyticsWednesday, June 30, 2010

Last week I received a general update from Birst related to their roadmap and springtime software announcements. Their recent release (Birst 4) focused on the concept of BI for everyone, with enhanced business visualizations and access to more diverse data sources. Besides creating filters that apply to the entire dashboard, bookmarks to personalize dashboard access, and drill anywhere functionality, the overall purpose is to make the solution more interactive for customers.

What Birst is doing is not unique among vendors.  The general feeling within the BI market has always been that access to business intelligence is too reliant upon IT and the infrastructure that supports it.  What Birst and other solution providers are doing are creating solutions that are business user driven all the while creating an environment that can support different forms of interactivity and integrate multiple data forms.

Adding to this is the way solution providers like iWay, Dataflux, Kalido, etc. are building broader platforms to address the issues associated with data management and not just one area of data warehousing or master data management.  By combining areas within the realm of data management, organizations can now address their overarching data issues that affect all initiatives related to customer experience, suppliers, partner networks, performance, and the like.

Overall, what this means for organizations is that solution providers are moving into the realm of full service solutions.  Recently the rage has been the concept of self-service BI and the ability for anyone within the organization to access analytics and perform metrics identification and performance management leading to broader corporate visibility.  As many solution providers offer business user focused applications, the market turns towards the demands of making everything available.  This means that the ability to access information from any vantage point is no longer enough.  Organizations require the ability to access the information they need when they require it, in any fashion to make informed decisions.  Add to this the integration of data management and data governance practices, and businesses can now develop a holistic approach  to data management that will help them achieve the TCO and ROI that has so long been elusive within BI environments.

About the Author

Lyndsay Wise is an industry analyst for business intelligence. For over seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay is the channel expert for BI for the Mid-Market at B-eye-Network and conducts research of leading technologies, products and vendors in business intelligence, marketing performance management, master data management, and unstructured data. She can be reached at lwise@wiseanalytics.com. And please visit Lyndsay's blog at myblog.wiseanalytics.com.


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