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Implications of acquisitions for the market

by Lyndsay Wise, President, WiseAnalyticsMonday, February 22, 2010

Within the business intelligence industry, acquisitions seem to happen in groups.  A couple of years ago, the succession of Oracle, SAP, and IBM acquiring Hyperion, Business Objects, and Cognos respectively created much confusion within the market.  Questions such as the viability of business intelligence and of each solution respectively, as well as the implications for customers and other solution providers became common. Once the dust settled many people saw the benefits in a broader market place as newer entrants and best of breed solutions gained more prominence. 

This year has also started with a series of acquisitions with companies like Informatica and Sybase leading the way.  Informatica’s acquisition announcement regarding Siperian and Sybase’s with Aleri show the goal of expansion for organizations within the areas of master data management (MDM) and analytics (or complex event processing (CEP)). In general there seems to be a push towards larger solution providers being able to provide broad features and general offerings with best of breed functionality. In addition to expanding current market share and becoming industry leaders, the ability to broaden and combine offerings leads to new products and business solutions that eventually give organizations additional value.

For instance, Siperian is a leader with the MDM arena.  Their ability to link, match, and create a single view of customer and product related data enables companies to better manage their operations, customers, and supply chain. Combining this with Informatica and their focus on data integration will give Informatica the ability to develop a full data management approach to information collection and dissemination.  In general, the data management market has lacked a way to combine all components together to give organizations the ability to use one solution for an end-to-end answer to their data management issues.  Whether they be data quality, master data management, or data cleansing, until now the ability to do everything within a single offering was not possible.  Looking forward, it will be interesting to see how much both products become integrated into the overall mix of available solutions.

Overall, the market seems to be lending itself towards general consolidations that will enable larger players to provide more variety to their current offerings and general solutions, especially within the data management and advanced analytics spaces.  As businesses mature in relation to their technology use there will be a continual push towards new applications and finding ways to combine various types of offerings to allow for seamless system implementations with functionality that take into account solving business problems as opposed to being focused on increasing the list of features and functions.

About the Author

Lyndsay Wise is an industry analyst for business intelligence. For over seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay is the channel expert for BI for the Mid-Market at B-eye-Network and conducts research of leading technologies, products and vendors in business intelligence, marketing performance management, master data management, and unstructured data. She can be reached at lwise@wiseanalytics.com. And please visit Lyndsay's blog at myblog.wiseanalytics.com.

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