Dashboard Software Firm Consolidates Brands to Concentrate on Operational
Performance Management Market
Ottawa, Canada – Dec 11, 2008: Klipfolio, Inc., the developer of Klipfolio Dashboard, today announced its new statement of direction to extend its success with desktop dashboards under the Serence brand to concentrate on the operational performance management market as Klipfolio, Inc. The announcement is supported by the simultaneous launch of a new Web site at www.klipfolio.com.
The move consolidates two successful lines of business for the desktop dashboard firm under a single recognized brand. The Serence line of branded desktop applications is joining the firm’s Klipfolio Dashboard product line to leverage the latter’s growing brand equity under the umbrella of Klipfolio, Inc.
Klipfolio Dashboard brings the value of scorecard and dashboard software to the desktop. Proven deployments with Fortune 1000 customers like Kroger, EMC, and Lufthansa demonstrate both business value and Klipfolio’s expertise in the enterprise performance management space.
“Klipfolio Dashboard gives us a real-time performance dashboard that improves data visibility for our key sales and financial metrics right on the desktop,” says Mark Meyer, Sales Manager, The Kroger Co. “Exposing these key performance metrics where they can’t be missed, when they are typically buried, has improved our performance significantly.”
Enterprises rely on Klipfolio Dashboard for different reasons. Where Helpdesk and Internal Communications teams can broadcast employee notifications and alerts straight to desktops across the organization, Sales, Marketing, and Operations departments use Klipfolio Dashboard to monitor and act on changing key performance indicators.
Klipfolio‘s branded desktop application line of business, which boasts clients that include Intel, Staples and H&R Block, has also been re-launched on Klipfolio’s new web site. A dedicated sub domain at branded.klipfolio.com speaks directly to this market’s requirements. For more information on Klipfolio’s new statement of direction, please see www.klipfolio.com.
About Klipfolio Inc.
Klipfolio develops Klipfolio Dashboard — the desktop dashboard for business — to help the Fortune 1000 increase the visibility of business information for faster, informed decisions that improve performance and profitability. Klipfolio Dashboard is the only enterprise dashboard that presents information directly on the desktop where it’s always visible, accessible, and actionable. Founded in 2001, Klipfolio is privately held and headquartered in Ottawa, Canada. Clients include Intel, Staples, EMC, and Lufthansa. For more information, visit www.klipfolio.com.
For more information visit www.klipfolio.com, call +1.877.233.6149 US and Canada or +1.613.233.6149 Worldwide, or email email@example.com.
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