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Kognitio and KXEN join forces to deliver high-performance analytics to businesses of all sizes

by Steve Friedberg, www.mmicommunications.netMonday, September 15, 2008

Two Fastest Technologies Unite For Increased Speed, Productivity and Visibility

CHICAGO, September 15, 2008 — Kognitio®, a leading global provider of business intelligence (BI) and data warehousing solutions, today announced a partnership with advanced analytics provider  KXEN. The alliance combines the industry's fastest, most scaleable database with the market's most productive and easiest-to-use data mining automation solution. The result is high-performance predictive analytics that will allow businesses to improve marketing, customer retention, cross selling/up selling efforts, and other initiatives.

By integrating and deploying Kognitio's WX2 database with KXEN’s advanced analytics, organizations can quickly extract valuable information from the customer data they already hold, including spending patterns and propensity to buy.

In addition, the partnership helps move data warehousing and predictive analytics away from being the sole preserve of large companies with significant resources and makes it available to smaller businesses.  Kognitio's Data Warehousing as a Service (DaaS™) offering, coupled with KXEN's low cost of ownership and ease of use, means companies no longer need teams of highly skilled analysts or costly hardware infrastructure and support to compete on equal terms with their larger competitors.

"I am thrilled Kognitio has partnered with KXEN; we can now offer our customers a turnkey solution that allows them to unlock their ambition for high-volume, sophisticated analytics without running up against the barrier of limited capacity. The solution gives them the raw power to query and model data in timeframes so short that they can benefit from train-of-thought analysis," said Roger Llewellyn, Kognitio Ltd.’s Chief Executive Officer. "Whether you are planning next year’s price plan or identifying the most effective way to target a new market, you need to do this fast in order to stay ahead of your competitors. By using KXEN and WX2, organizations now have access to the industry’s fastest technologies in a unified solution."

"Kognitio is an ideal partner for KXEN because the combined performance of WX2 and KXEN's data mining automation provide a powerful platform for businesses to implement high-performance advanced analytics to address many strategic business problems," said Roger Haddad, founder and CEO of KXEN. "By deploying WX2 with KXEN, businesses can gain insight into many more business questions that require advanced analytics with the skills they already have in-house."

Kognitio’s WX2 and KXEN’s data mining automation solution are at the core of Kognitio’s (DaaS). With DaaS, organizations with limited financial and staff resources can conduct large-scale predictive analytics projects cost-effectively, thanks to the elimination of set up, maintenance and servicing tasks. By using DaaS, organizations can gain a competitive advantage in the marketplace by exploiting the untapped information assets they already hold.

About Kognitio

Kognitio (www.kognitio.com) is an innovative, technology-rich company, providing leading-edge solutions to business problems that require the acquisition, rationalization and analysis of large or complex data.  Kognitio's WX2 is the industry’s fastest and most scalable analytical database on the market, giving firms the ability to turn their raw data into valuable business insight fast, and empowering its customers to realize comprehensive answers to critical business questions.

Globally headquartered in Bracknell, UK, with North American headquarters in Chicago and offices in New York, Kognitio delivers competitive advantage to its clients across a wide range of industries, including telecommunications, financial services and utilities.  More information is available by phone at 312.268.5725.

About KXEN

KXEN, the Data Mining Automation Company™, delivers next-generation customer lifecycle analytics to enterprises that depend on analytics as a competitive advantage. KXEN's Data Mining Automation Solution drives significant improvements in customer acquisition, retention, cross-sell and risk applications. Its solution integrates predictive analytics into strategic business processes, allowing customers to drive greater value into their business. Founded in 1998, KXEN has corporate offices in San Francisco, California and Paris, France, with Fortune 1000 customers around the world. For more information please visit www.kxen.com.

For more information:

John K. Thompson
Kognitio
312.268.5727
john.thompson@kognitio.com

Steve Friedberg
MMI Communications
610.518.7474
steve@mmicommunications.net

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