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"Kognitio Report" Podcast Debuts on iTunes
Features Business Intelligence Discussions with Leading Analysts

by Maroushka Kanywani, Editor, Dashboard InsightThursday, October 16, 2008

Bracknell, UNITED KINGDOM, October 16, 2008 -- Kognitio®, a leading global provider of business intelligence (BI) and data warehousing solutions, today announced it has begun producing the "Kognitio Report," a series of podcasts focused on BI topics in today's marketplace. The podcasts will be produced on an ongoing basis, and are available at no charge via the iTunes Store.

The first "Kognitio Report," available for download now, features industry analyst Claudia Imhoff, who says that business intelligence is beginning to make inroads among frontline workers, enabling them to make the better decisions required in today's hyper-competitive marketplace.

Imhoff says the ability to analyze real-time data gives companies the ability "to have a real conversation with a customer, and understand who they are, what their lifetime value is to the organization, what their most recent purchase was and what they should suggest in terms of another purchase." She credits the enhanced ability for more companies to engage in BI to what she terms a "perfect storm" of faster data extraction, transformation and loading (ETL) processing, better storage technologies, and faster analysis tools. More importantly, she says there has been a distinct change in thinking among business intelligence professionals, who now realize that traditional BI processes should be incorporated into traditional business practices.

Speaking for Kognitio, the producer of the WX2 purpose-built analytical database, John K. Thompson says these changes have allowed business intelligence to increasingly enable front-line workers to become more proactive in their dealing with customers. Thompson, Chief Executive Officer of Kognitio, Inc., says that data analyzed at the transaction level can be used for "forward-looking" purposes, giving companies "a complete shift in how business analytics and data warehousing is perceived from a value-add in the business, rather than a cost center."

Additional Kognitio Reports will be available from the iTunes Store as well as Kognitio's website at no charge, featuring industry analysts such as David Loshin, Lyndsay Wise, Richard Hackathorn and more. The six-minute reports are specifically designed to provide listeners with insights without requiring them to devote a significant amount of time.

To listen to the Kognitio Report series of podcasts, click here.

About Kognitio

Kognitio (www.kognitio.com) is an innovative, technology-rich company, providing leading-edge solutions to business problems that require the acquisition, rationalization and analysis of large or complex data. Kognitio's WX2 is the industry's fastest and most scalable analytical database on the market, giving firms the ability to turn their raw data into valuable business insight fast, and empowering its customers to realize comprehensive answers to critical business questions.

Globally headquartered in Bracknell, UK, with North American headquarters in Chicago and offices in New York, Kognitio delivers competitive advantage to its clients across a wide range of industries, including telecommunications, financial services and utilities. More information is available by phone at 312.268.5725.

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