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Leading Data Quality and Data Integration Service Provider Improves Business Intelligence Analytical Software

by Michelle Chiodo, Data MentorsThursday, May 22, 2008

TAMPA, Fla. - May 22, 2008 - DataMentors®, an industry-leading full-service data quality and management solutions company, announced today that it has enhanced its PinPoint™ BI analytics software solution with Tier-1 campaign management functionality.

DataMentors' PinPoint software now includes Tier-1 campaign management functionality at no additional cost.  PinPoint granularly analyzes databases, identifying and profiling customer and product data.  After interpreting the information within a database, this added PinPoint functionality enables businesses to prepare specific data designed to drive various marketing initiatives, more cost effectively.  With PinPoint's Tier-1 campaign management tool, users can make customer queries, assign promo codes for tracking purposes, and generate a variety of custom reports.  In addition, companies can project returns on investments and generate detailed distribution lists for electronic or direct mail marketing programs, all from within the PinPoint solution. These PinPoint enhancements also give companies the ability to interpret performance data results from executed programs.
 
"The integrated PinPoint additions provide initial support and directional insight to a company as it moves through the early preparation stages of a marketing program. These PinPoint functions are very well aligned to the needs of companies that don't require all the functionality of a fully optimized campaign management tool," said Bob Orf, DataMentors president.  
 
PinPoint's campaign management tool provides organized information, which more sophisticated campaign management programs can utilize to better plan and maximize the performance of the corporation's marketing efforts. 

About DataMentors

DataMentors is a provider of database preparation and maintenance marketing solutions featuring DataFuse http://www.datamentors.com/content/view/13/21, ValiData, PinPoint http://www.datamentors.com/content/view/11/71 and Professional Services. These services are used individually or as an integrated end-to-end turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding.  Offered as either a customer-premise installation or ASP delivered solution DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions.
 
For more information, visit us on the web: www.datamentors.com or contact Gordon Daly, Director of Marketing, +1.813.960.7800 x107.
 
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DataMentors, DataFuse, ValiData and PinPoint are registered trademarks of DataMentors.

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