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Leading Industry Analyst Teams With Kognitio On White Paper, Webinar And “Kognitio Report” Podcast
Shares Views On Key Business Intelligence Infrastructure Issues

by Steve Friedberg, www.mmicommunications.netThursday, December 11, 2008

CHICAGO, December 11, 2008 — Kognitio®, a leading global provider of business intelligence (BI) and data warehousing solutions, today announced that it has engaged leading business intelligence industry analyst David Loshin in a series of events, all designed to help companies better understand how companies can take advantage of Business Intelligence (BI) most effectively in the current marketplace.

In his recent whitepaper (available at no charge at www.kognitio.com), “The Incremental Business Intelligence Infrastructure, A Strategy for Evolving Analysis Services,”Loshin notes that many companies have shied away from implementing high-cost, “big bang” BI projects, seeking instead to develop an evolutionary strategy that reduces initial costs and risks. These barriers to entry are lowered through a “Data Warehousing as a Service” (DaaS™) approach, such as the first-of-its-kind service offered by Kognitio.  DaaS, Loshin writes, provides “an incrementally-evolving data warehouse framework that matures and can grow in alignment with the program in a way that eventually allows the organization to transition to complete ownership of the end-to-end technology platform.” 

Loshin is also the guest analyst in the latest edition of the Kognitio Report, an audio podcast available as a free download from iTunes and the Kognitio website.  In the podcast, Loshin discusses the emergence of master data management (MDM) and the increased role he sees it playing in business intelligence by helping companies meet their business and technology requirements.  MDM is “not a tool, it’s not a product, it’s something that’s more programmatic that an organization would adopt to attempt to get that clarity with respect to those core business things, quote end quote, that they use across their different applications,” Loshin says on the Kognitio Report podcast.

Speaking for Kognitio, the developer of the WX2 purpose-built analytical database, John K. Thompson, Kognitio’s Chief Executive Officer for North American Operations, says MDM must permeate what companies do on an ongoing basis for it to be successful.  Thompson says that DaaS is a solution for firms who may need a data warehouse without the burden of maintaining the various tasks needed to make it work in an MDM implementation.  “If someone needs to outsource management and auditing resources, we can take on the responsibility of cleaning it, codifying it, rationalizing the different values that are in there, and providing a database that becomes part of their MDM strategy.  That is a very appropriate use of our DaaS service,” Thompson says.

Loshin will also be featured in a B-EYE Network webinar on December 16th, where he will discuss DaaS as a low-cost, low-risk, on-demand alternative for companies seeking to quickly and cost-effectively implement a BI infrastructure. People interested in attending for the Loshin webinar, at no cost, may register at www.b-eye-network.com/events/details/2099.

About Kognitio

Kognitio (www.kognitio.com) is an innovative, technology-rich company, providing leading-edge solutions to business problems that require the acquisition, rationalization and analysis of large or complex data.  Kognitio's WX2 is the industry’s fastest and most scalable analytical database on the market, giving firms the ability to turn their raw data into valuable business insight fast, and empowering its customers to realize comprehensive answers to critical business questions.

Globally headquartered in Bracknell, UK, with North American headquarters in Chicago and offices in New York, Kognitio delivers competitive advantage to its clients across a wide range of industries, including telecommunications, financial services and utilities.  More information is available by phone at 312.268.5725.

Contacts
John K. Thompson                                         
Kognitio                                                             
312.268.5727                                                 
john.thompson@kognitio.com                                

Steve Friedberg
MMI Communications
610.518.7474
steve@mmicommunications.net

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