• Votes for this article 1 person voted for this
  • Dashboard Insight Newsletter Sign Up

MicroStrategy Business Intelligence Software to Be Used by Continental Airlines for Enhanced Insights Into its Distribution Channels

by Wende Cover, Director of Strategic Marketing, www.microstrategy.comWednesday, February 11, 2009

MCLEAN, Va., February 11, 2009 - MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Continental Airlines (NYSE: CAL), the world's fifth largest airline, will use MicroStrategy software for insights into its customers' purchase behavior across diverse distribution channels.

Continental Airlines' Distribution Planning and Marketing departments plan to use MicroStrategy for reporting and analysis of sales and flight data to more easily identify consumer trends and place more emphasis on marketing to Continental's customers. MicroStrategy was selected because of its intuitive reporting and analysis capabilities, data scalability, and integration with Continental's data warehouse.

"MicroStrategy is an excellent fit for our BI requirements, with its self-service reporting and its seamless integration with Teradata, our enterprise data warehouse," said Jason Simon, Sr. Manager of Distribution Planning and Internet Development, Continental Airlines. "MicroStrategy's easy-to-use Web interface will enable our employees to quickly create their own reports when they need them, and reduce custom report development for our IT team."

"Companies that are rigorous in their analytical approach to customer relationship management are finding that MicroStrategy provides valuable insights to help them better understand customer purchasing behavior, uncover marketing opportunities, improve sales, and enhance customer loyalty," said Sanju Bansal, MicroStrategy's COO. "We are delighted that Continental Airlines will be using MicroStrategy's business intelligence software in its Distribution Planning and eCommerce departments."

About Continental Airlines

Continental Airlines is the world's fifth largest airline. Continental, together with Continental Express and Continental Connection, has more than 2,800 daily departures throughout the Americas, Europe and Asia, serving 135 domestic and 132 international destinations. More than 650 additional points are served via alliance partners. With more than 42,000 employees, Continental has hubs serving New York, Houston, Cleveland and Guam, and together with Continental Express, carries approximately 67 million passengers per year.

Continental consistently earns awards and critical acclaim for both its operation and its corporate culture. For the fifth consecutive year, FORTUNE magazine named Continental the No. 1 World's Most Admired Airline on its 2008 list of World's Most Admired Companies. For more company information, go to continental.com.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

Wende Cover
MicroStrategy Incorporated

Tweet article    Stumble article    Digg article    Buzz article    Delicious bookmark      Dashboard Insight RSS Feed
Other articles by this author


No comments have been posted yet.

Site Map | Contribute | Privacy Policy | Contact Us | Dashboard Insight © 2018