MCLEAN, Va., May 6 /PRNewswire-FirstCall/ -- MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that it will be working with eHarmony, the Internet's #1 trusted relationship services provider, for enterprise-wide reporting and analytics.
MicroStrategy will be used at eHarmony by its executive management team, managers, and business analysts to monitor key performance metrics. With user- friendly reports, scorecards, and dashboards, MicroStrategy enables the analysis of customer satisfaction, marketing initiatives, and new product features to allow eHarmony to identify trends and drive business growth. The MicroStrategy-based application will give eHarmony a high-level view of performance data, as well as the ability to drill down into the metrics to identify areas for improvement. MicroStrategy was selected for its intuitive user interface, powerful analytics, and flexibility to slice and dice data across multiple dimensions.
"As a high growth business, we are extremely excited about our relationship with MicroStrategy," said Greg Waldorf, CEO, eHarmony. "World- class analytics are important and MicroStrategy is a cost efficient way to address our expanding BI requirements."
"eHarmony is a highly popular online site, and we are delighted that it selected MicroStrategy for its business intelligence initiatives," said MicroStrategy COO, Sanju Bansal. "The MicroStrategy platform delivers content- rich reports and analyses that are valuable tools for companies that are committed to improving business performance."
Pasadena-based eHarmony (www.eharmony.com) launched in 2000 and is the Internet's No. 1 trusted relationship services provider. eHarmony creates compatible matches based on traits that are scientifically proven to predict happier, healthier relationships. In 2007 eHarmony was ranked No. 5 in Deloitte's prestigious Technology Fast 50 Program and in 2008 eHarmony won the prestigious Entretech Annual Entrepreneurship Award in the Growth Company Category.
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.
MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.