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New, Low-Cost Analytics & Reporting SaaS Solution For Life Sciences Companies From Verticals onDemand
Verticals onDemand’s VInsights™ Is The First No-maintenance Analytics Tool To Be Integrated With A Pharma CRM System

by Maroushka Kanywani, Editor, Dashboard InsightTuesday, December 9, 2008

PLEASANTON, Caf.-December 9, 2008 --Verticals onDemand launches the first no-maintenance SaaS data warehouse application to support the analytics and reporting needs of its VBioPharma™ CRM customers. VInsights houses an unlimited amount of prescription, sales, and call activity data and provides detailed reports accessible by field management, the home office, and end users from anywhere. Simple drop-down menus enable slicing and dicing of information through multiple levels of the hierarchy, multiple markets/payers, and data types (NRx, TRx, dollars, units, etc.). In addition, like all Verticals onDemand products, VInsights requires no support from a database administrator and no infrastructure purchases, making it cost efficient to buy, implement, and maintain.

Five companies have already begun implementing VInsights, including some of the world’s largest pharmaceutical and biotechnology organizations. These companies have selected VInsights for its ability to quickly deliver the reporting they require to drive salesforce targeting and effectiveness at a fraction of the cost of alternative solutions.

The new product also delivers pre-built reports that can be added to any VBioPharma dashboard. Examples include:

  • Prescription and Sales Trends
  • Market Share Trends
  • Top Payer Analysis
  • Average Calls Per Day
  • Territory, District, and Regional Comparisons

VInsights is also easily available to remote VMobile™ users for anywhere, anytime access to analytics information and reports. In fact, due to truly seamless product integration, there is absolutely no additional cost of deploying VInsights to remote users.

“Most pharmaceutical analytics solutions are either extremely expensive and complicated or too inflexible and lightweight,” explains Matt Wallach, executive vice president & general manager at Verticals onDemand. “VInsights, with its smart SaaS architecture, brings life sciences companies the right combination of functionality, flexibility, and affordability.”

VInsights is generally available today. Contact Verticals onDemand at info@verticalsondemand.com for a product demonstration.

About VBioPharma

Verticals onDemand’s VBioPharma CRM system is built on the Force.com™ platform, delivering all the advantages of the SaaS model. It combines full-featured functionality for primary care selling, specialty care selling, managed care account executives, and key opinion leader management in a single application, empowering all of the industry’s customer-facing teams to integrate their strategies for optimum success.

About Verticals onDemand

Verticals onDemand is the leading provider of Software-as-a-Service (SaaS) CRM applications to the pharmaceutical and biotechnology industry. Founded by software industry veterans, the company combines deep industry domain expertise, CRM deployment experience, and SaaS operations savvy with Force.com from salesforce.com, the world’s first multitenant, on-demand platform. Verticals onDemand customers are achieving the fastest time to value through the deployment of fully functional CRM applications that are simple to deploy, inexpensive to operate, and provide a superior user experience.

Verticals onDemand is a privately-held company headquartered in Pleasanton, CA with offices in Boston, Chicago, New Jersey, New York, and Philadelphia. For more information and online product demonstrations, visit www.verticalsondemand.com.

Verticals onDemand, Inc.
Lisa Barbadora, 610-420-3413

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