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SAP Influencers Summit

by Steve BogdonThursday, December 10, 2009

December 8, 2009 - SAP hosted its influencer summit to bring together analysts, consultants, bloggers, partners, and the like to learn about and get updated on SAP’s roadmap, go to market strategy, and response to general market trends.  With the constant changes in the market, whether economic, customer demands, or technological advancements, the only way to remain ahead of competitors and provide customer value, is to constantly adapt and remain ahead of the curve of these changes and demands.  Among customers, there is an increasing expectation for lower cost, more productive solutions that are both quick to deploy and to gain value. 

SAP’s message is that due to their full stack of solutions and with their goal of providing industry focused and business relevant solutions, they can provide organizations with all of their business needs as well as integrate third party solutions. Through their Business One Suite and the integration of Business Objects analytics within their software offerings businesses can integrate their customers’ business processes, analytics, and everything in between by using SAP.

In addition to a general overview, SAP spent time discussing their cloud computing, mobile, small and mid-sized enterprise SME), and the integration of Business Objects within the larger SAP platform.

Although many trends are emerging, focusing on cloud computing and mobile offerings are two areas that seem to be taking center stage.  Cloud computing and on demand offerings are on the rise because of the quick time to measure value and the ability to deploy solutions more broadly across the organization.  Mobile applications are gaining in importance because of the way in which people do business and work while traveling.  What both of these focuses have in common is the fact that they are end-user driven trends.  People are looking to integrate the way they interact with technology outside of the workplace with how they get their job done. 

With almost one third of SAP customers being SMEs, SAP is developing ways to provide solutions that are more cost effective (i.e. subscription services irrelevant of solution offering), and easier to manage.  Smaller organizations do not always have the internal resources to build and manage full operations based software internally. Consequently, to help extend customer reach, on demand solutions covering the organization’s full business requirements (Business by Design).

For customers looking at BI specifically, or the ability to integrate SAP and non-SAP into their business intelligence environment, SAP’s current products and future roadmap will continue to enable companies to get the best out of both worlds.  Now that organizations can integrate analytics into their operational framework, the value of BI use in general and Business Objects functionality within SAP specifically will only continue to increase.

About the Author

Lyndsay Wise is an industry analyst for business intelligence. For over seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay is the channel expert for BI for the Mid-Market at B-eye-Network and conducts research of leading technologies, products and vendors in business intelligence, marketing performance management, master data management, and unstructured data. She can be reached at lwise@wiseanalytics.com. And please visit Lyndsay's blog at myblog.wiseanalytics.com.


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