CARY, N.C.--December 16th, 2008 --StubHub, the eBay company that reinvented the ticket resale market, is reinventing how it targets customers with powerful software from business analytics leader SAS.
Using SAS® Visual Data Discovery for Midsize Business, StubHub business analysts quickly and graphically evaluate customer behavior, creating clusters of like-minded consumers for targeted outreach. Yet SAS is simple enough to use that analysts need no training in the solution’s core statistical methods.
Before SAS Visual Data Discovery, San Francisco-based StubHub used SQL data extracts and Microsoft Excel for customer analysis and segmentation. Ming Teng, StubHub’s Head of Analytics, said those were good summary tools but they were not meant for data mining.
“We needed a user-friendly data mining and analytic solution that provided better value. And we needed to build predictive models. SAS Visual Data Discovery meets our needs perfectly,” he said. “We get the desired results with less time and effort.”
The SAS solution, which combines three of SAS' most popular offerings (Base SAS, SAS/STAT® and SAS/GRAPH®) with JMP®, provides a point-and-click interface to SAS software’s advanced analytics and exploratory data analysis. Interactive data visualization delivers better analyses, faster decisions and more effective presentations of results.
Using the SAS solution, StubHub analysts create customer “personas” – say, die-hard Miami Dolphins fanatics. That persona group might extend beyond the Miami area to include fans that moved to Chicago. When the Dolphins play the Bears in Chicago, StubHub can e-mail relocated Miami fans that tickets are available.
“My team can now get more from the same data we’ve had for months and years with less effort. We can now create improved customer loyalty programs, while also cutting the time we spend on a given task by 25 percent,” said Teng. “Of course, we use the time saved to do additional analysis and get more value from our data.”
StubHub runs SAS Visual Data Discovery for Midsize Business on several platforms including a Sun Microsystems Unix server and desktop workstations. The SAS software was delivered by VisioLogic Systems Inc., headquartered in Woodland Hills, CA.
StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company's FanProtect Guarantee(TM). Company partners include the New York Yankees, Chicago Bears and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA and complemented with music artists like Madonna and companies such as ESPN.
StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit www.stubhub.com.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW ®.
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