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Social Media and BI

by Steve BogdonTuesday, March 1, 2011

This month Dashboard Insight will be looking once again into social media and the relation it has with business intelligence.  We believe our cutting-edge content will attract SM enthusiasts and skeptics alike.

As you probably know, SM includes blogs, forums, podcast, social networking sites and so much more - any technology where people interact online.  Does business intelligence even have a place in this world?  Apparently, it does and in a big way - because SM is now used by hundreds of millions of users worldwide and it's still growing.  Some studies put it as the number one activity on the web!

We know law enforcement is mining social media sites to find and track criminals, while politicians use it to gauge public opinion.  But businesses may be benefiting the most  - with companies using SM to recruit, constantly serve up ads based on profiles, check out responses to their brands and so on.  How do you stream such unstructured data into your company server?  How do you use social media as a BI mechanism?  What's the best way to share data with others?

Join us in July month and we'll start addressing these issues.

 



Business Intelligence and Social Media Integration

This article examines the current trend of social networking within business intelligence, the importance of integrating these types of features within a BI solution, and why organizations should consider this type of functionality within their current BI infrastructures. Because social media will increase in relation to use and expand within business related computer use, developing solutions that become easy to use is essential to successful BI adoption.

by: Lyndsay Wise, WiseAnalytics

Social Media Meets BI - Three Social Media Trends Impacting the Direction of BI

here is a natural progression of social media from personal to business use, similar to the way Skype began in the consumer realm but imperceptibly became entrenched as a mainstay for business. However, not all aspects of our consumer-driven social media will translate into business use. For example, it’s unlikely we’ll be sharing photos in a business setting as much as we share them in our personal lives, but social media capabilities like the ability to chat with quick messaging, track a thread of conversation or get notified when someone else has added to a project will soon be essential to business applications. And specifically: business intelligence.

by: Wayne Morris, myDIALS Inc.
Insight Into Social Media And Business Intelligence

Last July Dashboard Insight took their first look at the relationship between social media and business intelligence. Since then we continue to see this trend growing at an incredible rate and we had to look into this topic again. After looking over our collection of articles we felt there are a couple of areas not being properly addressed.

by: Steve Bogdon, Dashboard Insight

The Power Of Twitter

Anybody that spends time on the Internet knows that Facebook is far and away the best known and most used social networking site in the world. What many don’t realize is that Twitter is gaining ground on Facebook. Twitter is now the third most popular social media site, with only YouTube standing between the two. The power of social media is undisputed, but what is the best way to optimize social media as a marketing tool?

by: William Laurent, William Laurent, Inc.

Is Social Media The Right Choice For Your Organization?

As we become more reliant on online social networking sites to connect with our friends, peers and colleagues, we sometimes forget that we are generating an unprecedented amount of data about ourselves, and in doing so we are essentially providing a wealth of demographics, opinions and behavioral information for third-parties. A large number of businesses are now gathering real-time intelligence and using social media data to gain a competitive edge. Organizations can analyze the data to better understand customer feelings and satisfaction, market trends and threats from competitors. From a cultural point of view, the data can also provide insight into the collective opinions of the public on current issues, including political events, social crises (such as the BP oil spill) and even reality TV shows.

by: Kirsty Lee, We Are Cloud

Social Media And Dashboards

Twitter, LinkedIn, YouTube, Facebook...organizations are looking at how to leverage the large amounts of data being generated by these social media sites. Consumers choose products and services based on customer reviews via online conversations, looking at brand, quality, availability, and price. This new type of consumerism means that companies which only use “traditional” marketing strategies will end up lagging behind their competition. Organizations that struggle with identifying the success of traditional marketing campaigns now grapple with expanding their marketing initiatives to take into account social networking and analytic concepts.

by: Lyndsay Wise, WiseAnalytics

The Realities of Social Media Data Mining

The data mining of social media activity is now commonplace in business intelligence circles. Over the course of the last 18 months, this stream of BI has experienced a startling rate of growth and reached lofty levels of sophistication. Just a few short years ago, consumer-oriented businesses were stuck in the world of static “focus groups” and paper-based surveys. But not even the most forward-looking of these organizations could have dreamed of the present-day scenario, where newly forged nuggets of data about consumer behavior and preferences wait to be mined by state-of-the-art BI computing infrastructure. Even the U.S Government, which is usually late to any technology trend, is looking to get in on the action as well. The Obama administration has expressed a keen interest in performing data mining against content posted on the White House’s Facebook, YouTube, and Twitter pages.

by: William Laurent, William Laurent, Inc.

Japan Earthquake & Tsunami Dashboard

The goal of this dashboard is to disseminate information widely, inform the general public of the worst hit areas, and facilitate recovery planning. Map layers are being added over time as more data becomes available. Fullscreen About this application.

by: Bob Nolan, Esri

The Convergence Of Social Media And BI

The BI market is one that consistently strives to improve solution offerings by integrating new technology within their applications. Enhancements in processing speeds, space allocations and data latency enable faster and timelier processing of data. In addition, because of the plethora of structured and unstructured data that reside both internally and externally to the organization, decision makers require more visibility into the information that resides in multiple locations in order to make informed business decisions. Technology has finally reached the point where it can meet the needs of businesses by delivering a single view of any business unit to aid in developing broader and deeper insights into overall performance. This was the original promise of BI, which is only now becoming a realization.

by: Lyndsay Wise, WiseAnalytics

3 Steps to Monitoring the Impact of Social Media on Your Business

Monitoring how blogs, forums, message boards, twitter feeds, and a fast-growing number of other social media affect business is rapidly becoming an essential part of managing performance. But knowing how to do it can be a challenge. Here's a 3-step roadmap for making social media monitoring part of your marketing and performance strategies.

by: Allan Wille, Klipfolio

Social Media and Business Intelligence: The Odd Couple

We love odd couples. Oscar and Felix. Kirk and Spock. House and Wilson. Pinky and Brain. Besides affording opportunities for cliché zingers from the two personality extremes, the concept works because it mirrors everyone’s experience in this respect: the richest understanding of some aspect of life often requires approaching it from radically differing perspectives. Planning and improvisation. Extroversion and introversion. Passion and reason. History and possibility. Discipline and creativity. We find richer truth in the mélange.

by: Scott Davis, Lyzasoft

The Power of Social Media Data in Business

With just about every major brand and celebrity on Facebook and Twitter, the line between social media and popular culture is becoming harder to distinguish by the day. What is evident is the incredible power social media has in uncovering popular sentiment and the way information is being shared and disseminated. The sheer amount of data amassed on any social network on any given day, holds an incredible amount of intelligence and insight into where the collective sentiment of the masses lies.

by: Stefan Andreasen, Kapow Technologies

The Downside Of Social Media - What About Our Privacy?

Everyone touts social media and online communities such as Facebook, MySpace and LinkedIn as the best thing since the advent of the Internet. People can create online communities, collaborate on projects, keep in touch with friends, develop business contacts, and more. Consequently, the way people communicate is slowly evolving from email to text and chat - and people are constantly connected to technology and in touch with people that they might otherwise not have access to due to geographic boundaries. Essentially this means that the world is becoming much smaller and that people can stay connected any time and in any place.

by: Lyndsay Wise, President, WiseAnalytics

Social Networks - New Opportunities For Business Intelligence

Social networking on the World Wide Web has briskly matured to the point where it is a vital part of daily life. If you have followed my musings regularly here at Dashboard Insight, you will know that I have been a big proponent of using social networking applications for achieving better personal and business visibility and attaining day-in day-out productivity across a wide range of home and work responsibilities.

by: William Laurent

The Overlap Of Social Media And The World Of Open Source

A key complaint of business intelligence solutions in the past has been the lack of ease of use and the reliance on technical resources and strong information architecture to maintain solutions. With technological advancements, an expanding emphasis on ease of use, and the demands of interactivity that come from the increasing relevance of social media tools, the focus of business intelligence applications is slowly shifting to take into account the requirements of business users and the demands of interactivity.

by: Lyndsay Wise, Wise Analytics

Extended Results Presents World Cup Social Stats Revolution!

A good colleague of mine over at Microsoft, Bruno Aziza, gave me a call on a Sunday night to discuss Extended Results partnering with Microsoft on the development of a World Cup Social Media Analytics web page. Bruno chose us because we have technologies to capture the social conversation going on along with the advanced visualizations we do in Microsoft SilverLight.

by: Trina Berquist, Extended Results

Extended Results Presents World Cup Social Stats Revolution!

A good colleague of mine over at Microsoft, Bruno Aziza, gave me a call on a Sunday night to discuss Extended Results partnering with Microsoft on the development of a World Cup Social Media Analytics web page. Bruno chose us because we have technologies to capture the social conversation going on along with the advanced visualizations we do in Microsoft SilverLight.

by: Trina Berquist, Extended Results

Extended Results Presents World Cup Social Stats Revolution!

A good colleague of mine over at Microsoft, Bruno Aziza, gave me a call on a Sunday night to discuss Extended Results partnering with Microsoft on the development of a World Cup Social Media Analytics web page. Bruno chose us because we have technologies to capture the social conversation going on along with the advanced visualizations we do in Microsoft SilverLight.

by: Trina Berquist, Extended Results

Social Media Data is Changing Customer-Focused Business Intelligence

In today’s super-competitive business world, information is everything, and the customer is king. The best-run companies pay particular attention to information that helps them learn about their customers and their preferences. This customer intelligence informs nearly every business decision, from pricing and promotions to customer retention and operations planning.

by: Blake Cahill, Visible Technologies

Dashboard Insight will be adding Social Media and BI articles all month.

Please check back often.

 


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