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TDWI San Diego 2010 Takeaways

by Lyndsay Wise, President, WiseAnalyticsMonday, August 23, 2010

Last week I attended TDWI in San Diego.  This conference’s theme was agile BI.  With talk in the industry about what agile means to the organization and how businesses are applying BI to become more responsive to change, the ability to react more quickly to what is happening within any industry becomes important.  Due to consistent advancements in technology, the ability to deploy BI in a way that is easy to use and to maintain is becoming more realistic.  Certain vendors seem to be jumping on the bandwagon in relation to quick deployments and easy to maintain backend technologies (for instance 1010data, Kapow Technologies, and Wherescape). 

On the front end, the same thing exists – vendors are starting to develop solutions with the business user in mind (such as Spatial Key which offers location intelligence within an easy to interact with format, etc.).  Instead of offerings that require large-scale BI deployments or that need IT intervention, many solutions have the goal of making it easier for end users to deploy their own solutions and to create unique and personalized experiences.  There is a definite shift away from analytics that cannot be used by people with various levels of BI savvy.

However, even though solutions are moving towards agility and greater ease of use, many companies with mature BI infrastructures are stuck with traditional BI solutions that don’t meet their requirements in relation to high levels of interactivity and flexibility.  In these cases, companies without mature solutions are better poised to take advantage of these newer and more agile offerings. Moving from traditional trends based analytics towards operational BI with real-time data streams is still elusive within many organizations even though that is where the full value of business intelligence is realized. The market and available technologies are always ahead of what is happening within businesses. And although this provides roadmaps for organizations pushing their analytics use to the next level, there are very few full-scale solutions that meet these needs on a broader scale.

Although always interesting, my biggest takeaway from TDWI in terms of business agility is that in order for many companies to achieve the next step of interoperability within their current BI and DW environments, they will have to search for newer or best of breed solutions that can get them to the next level.

About the Author

Lyndsay Wise is an industry analyst for business intelligence. For over seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay is the channel expert for BI for the Mid-Market at B-eye-Network and conducts research of leading technologies, products and vendors in business intelligence, marketing performance management, master data management, and unstructured data. She can be reached at lwise@wiseanalytics.com. And please visit Lyndsay's blog at myblog.wiseanalytics.com.


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