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TechTarget closed on the acquisition of KnowledgeStorm

by Steve BogdonThursday, November 8, 2007

KnowledgeStorm is a leading search resource for IT professionals that generates qualified leads for IT vendors. KnowledgeStorm generates approximately 3.5 million visits per month and has over 1 million registered members. When combined with TechTarget's 11 million visits per month and 5 million registered members, you have the largest and most targeted audience of IT professionals on the web. An overlap analysis shows that less than 20% of our respective audiences are duplicated.

While we are both in the business of generating qualified sales leads, we do it in very different ways. We generate many of our leads through proactive "push" email promotion to highly targeted and qualified IT decision-makers. KnowledgeStorm generates many of its leads through "pull" marketing -- its ability to make your content accessible to IT pros searching the Web for technology solutions. Combined, we can offer you the best of both worlds.

For now, the companies will continue to operate independently. Your programs with us will continue to run with us, and if you are currently working with both TechTarget and KnowledgeStorm account representatives, both will continue to call upon you for the immediate future. We're going to work as quickly as possible to integrate our product offerings to allow you to take advantage of the best features of each. We're also working to integrate our sales teams and Client Services organizations so you'll have a single point of contact against the full range of products offered by the combined company.

While we're working through these issues, I want to provide you with some peace of mind regarding any business you may be considering with us. Effective immediately, any programs that are purchased from either TechTarget or KnowledgeStorm will receive a price and feature guarantee -- you will receive the benefit from any improved pricing or new features that are introduced subsequent to your purchase.
Stay tuned. You'll be hearing more about this exciting combination shortly.

Greg Strakosch
CEO - TechTarget
117 Kendrick Street, Suite 800, Needham, MA, 02494


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