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TELUS Selects IBM Cognos 8 Business Intelligence Software as Enterprise Standard

by Leah MacMillan, Vice-President, Product Marketing, CognosThursday, April 3, 2008

BURLINGTON, Mass., Mar 31, 2008 (BUSINESS WIRE) -- Cognos today announced that TELUS has established IBM Cognos 8 Business Intelligence software as its enterprise-wide standard for performance reporting, analysis, event and metrics management.

TELUS recently set out to simplify its business intelligence tools into a single corporate-wide standard giving key team members a complete and consistent view. It sought a single BI solution that could easily pull and report on data from a wide variety of heterogeneous systems and transform what was disparate data into consumable performance information for improved business insight and proactive business management.

Cognos' reporting, analysis, event management and scorecarding capabilities were selected to serve as a holistic performance management layer working in concert with the strategic investments TELUS has already made in multiple key corporate data sources. These data sources included SAP BW, IBM DB2 data server and other systems with customer information. With Cognos' BI capabilities as the standard reporting and analysis front-end, TELUS executives and business managers will ultimately have a single, integrated view of financial, sales, customer supply chain and marketing information.

"We originally went looking for a vendor to create a self-service reporting environment giving us a snapshot view of all our strategic sources of information. We needed the system to gather business information from any place, at any time, without placing a huge burden on IT for report creation and manual analysis. In cooperation with TELUS' Business Intelligence Center of Excellence, Cognos' created a solution presenting us with business information in a consumable format through multi-faceted, customizable dashboards that reflect the key performance indicators of our business," said Simon Gratton, TELUS director of Business Transformation. "This enhancement will ensure key decisions are made based on consistent and current business information."

Today, members of the TELUS executive team as well as regional management are actively tracking more than 100 core key performance indicators across its distributed enterprise. These indicators were selected based on their demonstrable impact on revenue and cost for key areas such as service assurance, service fulfillment and customer service. By streamlining its metrics based on a Balanced Scorecard methodology and using IBM Cognos 8 Scorecarding, TELUS can proactively monitor how it is servicing its customer base and quickly implement appropriate actions based on actual performance against metrics or ongoing trends.

IBM Cognos Go! Office and IBM Cognos 8 Analysis for Microsoft Excel have also been implemented to help provide easier accessibility to BI for business users. The solution is complemented by Appfluent's Product Suite, which provides non-disruptive, comprehensive monitoring and analysis of the TELUS BI/ Data Warehouse environment for TELUS to monitor usage analytics and optimize the most imperative areas.

To help manage and support the strategic BI deployment across corporate divisions and regions, TELUS established a world-leading Business Intelligence Competency Center (BICC) with strong cross-enterprise executive representation on its BI Council. The TELUS BICC provides a body of centralized knowledge and the BI best practices necessary to make broader business optimization goals a possibility.

"TELUS has taken a calculated, comprehensive approach to its performance management deployment and has created a shining example of a world-class Business Intelligence Competency Centre that understands BI as a strategic organizational imperative for business optimization and can support, manage and champion deployment," said Dave Laverty, vice-president, Worldwide Marketing, Business Intelligence and Performance Management, Cognos. "We are honored to partner with TELUS as they continue to unlock and consolidate business information to reveal performance insights and speed decision making."

About IBM Cognos Business Intelligence Products:

IBM Cognos 8 Business Intelligence (BI: 0.43, -0.24, -35.82%) delivers easy-to-use BI with the right context, through familiar interfaces, at the right time. For further information visit: http://www.cognos.com/products/cognos8businessintelligence/index.html. For additional information on Cognos for SAP visit www.cognos.com/solutions4sap.

About TELUS:

TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.1 billion of annual revenue and 11.1 million customer connections including 5.6 million wireless subscribers, 4.4 million wireline network access lines and 1.2 million Internet subscribers. TELUS provides a wide range of communications products and services including data, Internet protocol (IP: 28.72, +0.02, +0.06%), voice, entertainment and video. Committed to being Canada's premier corporate citizen, we give where we live. Since 2000, TELUS and our team members have contributed more than $113 million to charitable and not-for-profit organizations and volunteered more than 2.1 million hours of service to local communities. Eight TELUS Community Boards across Canada lead our local philanthropic initiatives. For more information about TELUS, please visit telus.com.

About Cognos, an IBM company:

Cognos, an IBM company, is the world leader in business intelligence and performance management solutions. It provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance. Cognos was acquired by IBM in January 2008. For more information, visit http://www.ibm.com/software/data/ and http://www.cognos.com.

Cognos and the Cognos logo are trademarks or registered trademarks of Cognos ULC, an IBM Company, in the United States and/or other countries. IBM and the IBM logo are trademarks of International Business Machines Corporation in the United States, or other countries, or both. All other names are trademarks or registered trademarks of their respective companies.

Note to Editors: Copies of previous Cognos press releases and product information are available on Cognos' Web site at http://www.cognos.com

SOURCE: Cognos

Cognos, an IBM Company
Carrie Bendzsa, 613-738-1440
carrie.bendzsa@ca.ibm.com
or
Lois Paul & Partners, LLC
Jolene Hajj, 781-782-5849
jolene_hajj@lpp.com

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