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The Arbor Day Foundation Selects DataMentors' PinPoint Software to Enhance Its Member Experience

by Janelle Keyes, Marketing and Sales Coordinator, www.datamentors.comThursday, August 14, 2008

TAMPA, Fla. - August 18, 2008 - DataMentors, a leading data quality and data integration service provider has been chosen by Arbor Day to provide Business Intelligence Analytics software to enhance its customer service and overall member experiences.  
The Arbor Day Foundation, an organization over 130 years old, is committed to the proliferation and planting of trees on a global scale.  Part of Arbor Day's on-going awareness efforts is the dissemination of relevant information on programs and initiatives, delivered to various and specific member subsets.  This requires highly accurate data management functionality to ensure accurate, detailed profiling of its million-plus member base.  Mike Ashley, Arbor Day's Director of IT said Arbor Day chose DataMentors' PinPoint software from a field of the leading data companies within the data management sector to resolve many of its Business Intelligence Analytics needs.   
Arbor Day will leverage the power of PinPoint to better understand it members' unique needs and aid in improving the effectiveness of its campaign management efforts.  "Our continued growth necessitated we select not only a robust and flexible BI analytics software solution, but one that's also extremely scalable and able to evolve as our needs change over time."
"We are most pleased to have been selected by The Arbor Day Foundation from a distinguished field of data industry leaders, to provide all of its business intelligence analytics solutions.  Arbor Day's use of our PinPoint software will have a very positive influence on furthering its growth," said Bob Orf, DataMentors' president.

About The Arbor Day Foundation

The Arbor Day Foundation is a nonprofit international educational organization that inspires people to plant, nurture, and celebrate trees.
For more information visit Arbor Day on the web: www.arborday.org or Contact: Mike Ashley, Director of IT, +1.888.448.7337

About DataMentors

DataMentors is a provider of database preparation and maintenance marketing solutions featuring

DataFuse, Validata, PinPoint  and Professional Services. These services are used individually or as an integrated end-to-end turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding.  Offered as either a customer-premise installation or ASP delivered solution DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions.

For more information about DataMentors visit us on the web: www.datamentors.com or Contact: Gordon Daly, Director of Marketing, +1.813.960.7800 x107

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