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WebTrends Implements Strategy Companion’s Analyzer™ for Business Intelligence

by Ken Chong, Strategy CompanionThursday, April 10, 2008

Instead of writing its own analysis and reporting tools, WebTrends chooses best-of-breed BI software, keeping engineering staff focused on core competencies

EL SEGUNDO, CALIFORNIA – April 10, 2008 – Strategy Companion Corporation, a leading provider of intuitive, easy to use Business Intelligence (BI) software for the SQL Server platform, today announced that WebTrends has incorporated the company’s Analyzer BI software in the WebTrends Visitor Intelligence module.  With it, WebTrends customers can define the person behind their web visitor to drive micro-targeted marketing and online experiences that increase engagement and build loyalty with that visitor. 

“Instead of writing analysis and reporting tools, Analyzer helps us redirect our engineering resources to developing solutions that provide higher value to our customers,” reports Barry Parshall, WebTrends director of product management. “Why create analysis and reporting tools when there are other companies that specialize in that type of software?”

According to Parshall, WebTrends had two major goals in finding and implementing an outsourced BI solution.  First of all, the reporting tools had to be the best in the business, providing a major improvement over what WebTrends’ competitors were creating on their own.

“Hands down, Analyzer is the slickest-looking, most feature-rich BI solution we’ve seen,” Parshall enthuses.  “Users are able to analyze information and take actions in ways that are impossible with other solutions in our industry.  Our WebTrends Visitor Intelligence product has received rave reviews from analysts and the press.  The demand for this product has been extremely exciting for us.”

With WebTrends Visitor Intelligence, users have the maximum ability to slice, dice and analyze their marketing campaign performance in many ways with a user interface that is intuitive and flexible.  It makes a full suite of powerful analytics accessible to even non-technical users.

“Secondly, the BI solution needed to be compatible with Microsoft offerings,” Parshall added.

Analyzer provides WebTrends with a front-end application with an impressive seamless integration with the latest server-side features of MS SQL Server, including Analysis Services.  Taking advantage of SQL Server’s Unified Dimensional Model (UDM), Analyzer delivers the benefits of the latest features of the analytic and reporting engines such as  MDX scripting, Key Performance Indicators (KPIs),  attribute-based dimensions, security control, multi-language support, and perspectives. Analyzer operates as a key part of WebTrends’ existing Microsoft-centric BI stack deployment.

“Analyzer was very easy to embed,” relates Parshall.  “It is much better designed for OEMing than we found in other offerings.  We have found Analyzer to be a unique blend of incredibly rich functionality that has been easy to leverage.  Importantly, our customers find it easy to use.  It is rare to find a product of such impressive functionality that is so straightforward for business users to understand.”

“Likewise, the Strategy Companion Technical Support department has been brilliant,” Parshall adds.  “They have bent over backwards to help us meet our schedules.”

About WebTrends

WebTrends Inc. provides solutions that dramatically improve web results for many of today's largest companies and most innovative marketers.  The company offers comprehensive, flexible and scalable web analytics as well as on-the-fly data exploration and customer targeting solutions.  WebTrends solutions have become the gold standard since pioneering the industry in 1995 and leading it ever since.

About Strategy Companion Corporation

Strategy Companion Corporation is a leading provider of intuitive Business Intelligence solutions with products focused on the Microsoft SQL Server platform.  Founded in 2001, it is headquartered in El Segundo, California with regional offices in Atlanta, Georgia; London, England; China, and Taiwan. Strategy Companion Corporation products, which include Analyzer and BI Analytics for Dynamics CRM, are sold worldwide

Analyzer and the Analyzer logo are trademarks of Strategy Companion Corporation.  All other names are trademarks or registered trademarks of their respective owners.

For More Information:

Ken Chong                                                     
Director, Corporate Communications
STRATEGY COMPANION CORPORATION
310-727-9756, ext. 125                                  
ken.chong@strategycompanion.com                       

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