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Wisdom Of Crowds® Business Intelligence Market Study
Why You Should Take Part In It

Thursday, February 20, 2014


Wikipedia cites the wisdom of the crowd as "the process of taking into account the collective opinion of a group of individuals rather than a single expert to answer a question. A large group's aggregated answers to questions involving quantity estimation, general world knowledge, and spatial reasoning has generally been found to be as good as, and often better than, the answer given by any of the individuals within the group."

Wikipedia itself is an excellent example of the wisdom of the crowd. Dresner Advisory Services has taken this approach and applied it to the business intelligence field.

Headed by Howard Dresner, former Research Fellow and Team Leader for Business Intelligence at Gartner, Dresner Advisory Services created the Wisdom of Crowds® Business Intelligence Market Study to have a study that is both objective and inclusive. Their objectivity comes from the fact that they do not pre-fund market studies with sponsor money. As it states on their website " In other words, we determine those areas that warrant in-depth research and then carry out the work of design, execution, analysis and documentation – without any guarantees of funding.". Inclusion comes of course through their crowd sourcing. This is done through social media channels, vendors' user bases, as well as Dresner Advisory's own community base.

What makes the Wisdom of Crowds® BI Market Study so wonderful is that the more people who participate in it the more information, and the more accurate information, it provides on the state of business intelligence in the world today.

Results from the Wisdom of Crowds have been widely lauded. Sand Hill recently published an article on Dresner's Wisdom of Crowds Mobile Computing and Mobile BI Study.

As the saying goes, you can only be heard if you speak up. Take 15 minutes out of your day and fill out the survey.

Download the 2013 Wisdom of Crowds® Mobile Computing and Mobile BI study here.

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