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Wrapping up at Teradata Partners User Group Conference

by Lyndsay Wise, President, WiseAnalyticsThursday, October 22, 2009

Teradata Partners conference wraps up tonight after four days of information and networking sessions to give customers better insight into how they can optimize their data warehousing use and learn more about data warehousing concepts and Teradata’s overall roadmap. Mike Koehler, President and CEO of Teradata discussed the fast paced changes occurring in the market regarding technology and the broadening of the application of data warehousing to include more than just enterprise data warehousing (EDW).  This shift in Teradata messaging enables customers and prospects to take advantage of Teradata products without the concept of building an overall EDW.  Although customers have always applied solutions the way they saw fit, this new flexibility looks towards expanding the popularity of Teradata’s product family platform and appliances and using it as a first step to a company’s overall adoption of data warehousing and analytics.

James Vollmer, President of the Partners Steering Committee and Lead Architect, Data Warehouse for Enterprise Holdings, Inc. talked about his business and showed how Enterprise car rental’s use of Teradata enabled them to process orders quicker, enhance communication with insurance companies and increase customer satisfaction by having access to the right information.  By increasing data visibility and data sharing, Enterprise was able to increase overall business efficiencies.

In addition to the regular technical and business oriented sessions, Teradata made several announcements.  One of which includes expanding services to the Cloud.  As a first step to Teradata offerings in the cloud, developers can test small datasets on the cloud within a development environment.  As a first step towards broader offerings, this will enable organizations to test enhancements, expansions, as well as potential new projects without the typically lengthy POC phase.  

Overall, the conference focused on emerging technologies that will help enhance Teradata’s product roadmap, in turn providing more enhanced solutions to customers.  In the past, Teradata messaging was 100% focused on the value of a single view of the truth through the creation of a single enterprise data warehouse.  As the market shifts and more organizations are becoming data warehouse savvy, it is not always possible or practical to create a single data warehouse within the organization.  This Teradata Partners conference shows that the company is starting to heed what organizations are doing without preaching whether the way they choose to apply a data warehousing and analytics platform provides a full organizational approach versus a departmental approach.

About the Author

Lyndsay Wise is an industry analyst for business intelligence. For over seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay is the channel expert for BI for the Mid-Market at B-eye-Network and conducts research of leading technologies, products and vendors in business intelligence, marketing performance management, master data management, and unstructured data. She can be reached at lwise@wiseanalytics.com. And please visit Lyndsay's blog at myblog.wiseanalytics.com.


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