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2009 Forecast (Data Warehousing): It’s All About What You Know, Who You Know And How Well You Know Both

Monday, January 12, 2009
2009 promises to be the year of customer loyalty initiatives as companies pit offer against offer in an attempt to entice customers to open their wallets and keep them coming back for more. Samantha Stone, VP of Marketing at Dataupia shares some ideas for collecting the kind of data that BI and data warehousing companies can use to shape programs that drive profitability and repeat business.
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