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6 Reasons Why Infographics and Data Visualization Works

Monday, April 2, 2012

Ever wonder why infographics and data visualization have become so popular over the last year or two? Here is a quick overview of a few of the reasons why visualization is important, highlighted with an infographic by J6Design.

Short Attention Spans

With the constant hustle and bussle of modern life, people have short attention spans. This is demonstrated by the fact that most people will decide to leave a website or continue exploring it in the first 2-4 seconds of seeing the page. With very little time to convince people to stick around, infographics and visualizations are a more effective way to literally catch peoples’ eye.

Information Overload

With the world’s information currently doubling every two years, it is no wonder people experience information overload. With smartphones, tablets and the ubiquity of the internet, people are constantly receiving, analyzing, sharing and creating new information. Due to this overload you need to stick out to get people’s attention. Creating a compelling visualization of data or information can make it really stick out from all of the other noise of day-to-day life.

Easy to Understand

As humans, we are very visual creatures. Our ability to quickly interpret visual information is far greater than that of written words. By creating visualizations you can make complex information easier to understand.

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Source: SocialMediaChimps

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