When looking at data governance, many organizations do not know how to manage their data management processes using a centralized approach. Because business intelligence, master data management, and data integration infrastructures overlap, the ability to monitor the processes associated with each in a centralized manner can be challenging. In addition, managing data through technology does not help companies understand what the business value of data is and how it relates to all areas of process flow within the organization. Consequently, data governance exists to help organizations merge business processes and the data it relates to.
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