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Adobe SocialAnalytics Begins Global Beta Program

Thursday, May 19, 2011

Adobe Systems Incorporated today announced that AdobeĀ® SocialAnalytics, a new application within the Adobe Online Marketing Suite, powered by OmnitureĀ®, is now in a worldwide beta program. Unveiled earlier this year, Adobe SocialAnalytics goes beyond social monitoring and aggregates all relevant activity from social networks and online communities and identifies how that activity impacts key business metrics and brand perception, ultimately guiding social activity across channels and driving ROI.

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