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Advanced Visual Systems to Develop Advanced Data Visualization Techniques for Social Media Analytics

Thursday, April 28, 2011

Data visualization pioneer Advanced Visual Systems is adding extensive features to its OpenViz software system that will appeal to solution developers creating analytic applications that fuse business intelligence data with social media feeds from Twitter, Facebook, blogs and other social networking channels. New capabilities will leverage machine learning techniques, natural language processing and in-memory analytics to create far more insightful views of consumer sentiment than are offered in traditional social media listening tools.

OpenViz has been extensively deployed in the field of business intelligence, customer analytics, risk management and life sciences by leading Enterprise and ISV clients, many of whom are highly focused on exploiting social media for consumer insight and market intelligence.

According to Anoop Chatterjee, CTO of Advanced Visual Systems, "Many of our new customers and prospects have implemented social media monitoring practices successfully and now desire to fully understand the economic and long-term impact of social media sentiment and influence on their business. This requires non-traditional approaches to data collection, data processing, analysis, and presentation, all of which OpenViz has successfully implemented in other real-time scenarios. Migration of these existing techniques and application of the new capabilities to the social arena is quite organic."

OpenViz is distinguished in the fast-growing social media analytics industry by a vast range of options for the exploitation and display of data and exceptional performance, both of which are essential as the volume and complexity of data increases. AVS counts over 2,000 global corporations, government agencies and research institutes as licensees of its data visualization software products including twenty percent for the Fortune 100 and two of the five largest software companies.

About Advanced Visual Systems Inc.

Advanced Visual Systems Inc. (www.avs.com) provides industry-leading, interactive data visualization software and solutions that help business, scientific and engineering users gain critical insight from all types of data. AVS's complete line of software products speed decision-making by bringing information to life using the latest in graphics, Web-based and interactive technologies on all major computing platforms.

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