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Analytics pays back $10.66 for every dollar spent

Friday, March 9, 2012


A recent examination of Nucleus Research ROI case studies found organizations earn an average of $10.66 for every dollar spent on deployments of analytics applications such as business intelligence (BI), performance management (PM), and predictive analytics. With such high returns to be earned on the deployment of analytics, management teams should consider these technologies to be one of the most attractive investment opportunities available to the CFO.

As recently identified in its recent Analytics Value Matrix (Nucleus Research l111 - Technology Value Matrix 2H2011 – Analytics, October 2011), analytics technologies are well understood and widely available, yet less broadly adopted than enterprise applications such as ERP and CRM. Despite relatively low adoption rates, Nucleus Research sees a significant investment opportunity in analytics. An examination of 60 analytics-related ROI case studies found that for every dollar invested in technologies such as BI, PM, and predictive analytics, organizations get back an average of $10.66.

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Sourced by Nucleus Research.

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