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Analytics: The Widening Divide

Thursday, February 16, 2012

"Analytics: The Widening Divide" is the 2011 follow-up to the 2010 "Analytics: The New Path to Value" that [Steve Miller of Open BI] wrote on last year. The studies certainly have pedigree: The research is sponsored by the prestigious New Intelligent Enterprise, a joint MIT Sloan Management Review and IBM Institute of Business Value analytics research partnership.

In the 2010 survey, over 3,000 executives, managers and analysts representing 108 countries and 30 industries completed the 22 item questionnaire. In 2011, more than 4,500 managers and executives were interviewed. These numbers are almost an order of magnitude greater than those from a standard Web-based BI survey. In the absence of random sampling, the volume and the industry/geographic coverage give me at least some comfort that the sample is representative of the population of senior analytics practitioners and executives.

Read more on this study here. Sourced by Information Management

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