Many businesses today still operate on creating and making business decisions based on “gut feelings” where the decision maker believes that his intuitive snap judgments are far superior to the rational analytics-backed decisions. However, senior managers who rely heavily on “gut feel” and “soft” factors, including consultation with others, intuition and experience, unfortunately find that these rarely work in the current business environment. Gone are the days when instincts formed the basis for most management decisions.
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Lachlan James said:
This is a great point.
I completely agree that the benefits of modern analytics and reporting tools far outstrip any decisions that can be made based on intuition. In response I've compiled a summary list of the basic benefits of using a modern Business Intelligence solution in any business setting - http://www.yellowfinbi.com/YFCommunityNews.i4?newsId=98800