Knowledge is power, and for 24x7Guru.com that translates into increased revenue and an expanded customer base. The global education portal is using Analytix On Demand™ SaaS business intelligence solutions to gain in-depth insight into customer subscription trends to enhance its services and boost its bottom line, the two companies announced today.
24x7Guru.com provides assessment and education services to students in India, the Middle East and Southeast Asia, specializing in mathematics and science. In a global economy the company enjoys plenty of opportunities for growth, but what 24x7Guru.com needed was detailed analysis of how its revenue breaks out by geography, demographics and educational subjects, including data about who is using the company’s services and how. This information is crucial to help determine where to allocate marketing spend and what product enhancements will help the organization increase customer activity even more.
“The more data we have, the more we can model our solution for future behavior,” said Muralidhar K.S., CEO, LearnSmart India Pvt. Ltd, which runs 24x7Guru.com. “Now that we know so much more about what our customers are using, what they’re buying and who they are, we can determine what they’re more likely to buy next. Analytix On Demand has helped us get the insight we need to make good decisions about where to spend our time and resources to acquire new customers. We can see in real time what’s working, so we can not only improve existing curriculum, but also identify new areas for expansion – either in terms of the product itself, or even potential new groups of customers.”
Article sourced from www.businesswire.com, click here to read full story.
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