There’s a lot of interest in business intelligence these days and analytics specifically. But with that interest comes a lot of confusion over just what business people are looking for in terms of analytics. For example, more than a few BI vendors have extended their BI applications to include some level of analytics. But the analytics found in most of those applications are little more than glorified reports compared to the analytic capabilities found in an SPSS application from IBM, a SAS application from SAS Institute or the Spotfire application from Tibco.
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