There are indeed a few different opinions out there about what makes a goal worth measuring. So why are so many of our goals so hard to meaningfully measure?
Don’t try to be SMART…
The SMART acronym is too confusing. People don’t know whether goals should be SMART or whether performance measures should be SMART. They don’t know what “specific” really means (that’s what the S stands for). They aren’t sure if R stands for realistic or relevant. And if A is for achievable then does that mean you can’t have stretch goals?
To write great goals, [ask] these four questions...
Find out about the four questions you should be asking when choosing measures here. Sourced by KPI Library
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