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Attensity Releases Analyze 6.0, Next-Generation Text Analytics Application for Customer Experience Management

Tuesday, May 17, 2011

Attensity, the leading provider of text analytics solutions for Customer Experience Management (CEM), today announced the release of Attensity Analyze 6.0, the next generation in customer analytics and engagement applications. The release sets new industry standards for accuracy, scalability and ease of use, making it possible for large enterprise organizations to analyze high volumes of customer conversations across multiple channels - including social media, emails, survey responses, text messages, CRM notes and more - and quickly extract valuable insights to drive business decisions.

"The business insights that can be mined from customer conversations are every bit as valuable as financial data to large corporate brands," said Attensity CEO Ian Bonner. "Making sure that data is both highly accurate and easily accessible is a top priority for any organization that wants to leverage customer conversations as a business asset. Analyze 6.0 is the first text analytics solution to combine industry-leading accuracy and ease of use in an enterprise-class CEM solution."

The new Attensity release delivers key capabilities designed to help business users analyze large volumes of customer conversations across multiple channels, and quickly extract business-critical insights.

Industry's Most Accurate Analytics

Analyze 6.0 includes sophisticated analytics that make it possible for organizations to extract unprecedented business insights from customer conversations, including customer behavior profiling, detailed sentiment analysis, root cause of issues, hotspotting (emerging issues), Net Promoter analysis, predictive analytics and more.

Drag-and-Drop Visualization and Reporting Widgets With its turnkey reporting wizard and analysis tools, Analyze 6.0 offers a drag-and-drop approach and out-of-the-box widgets that allow users to quickly and easily build ad hoc reports around key themes, such as customer sentiment, product and service issues, intent to churn, emerging trends, and more. In addition, a comprehensive set of out-of-the-box reports and dashboards help users to start gaining insights in a matter of minutes.

Built for Enterprise CEM

Analyze 6.0 improves upon previous versions with new capabilities designed to help large enterprise organizations deliver a superior customer experience, including expanded features that allow for wide-scale sharing while protecting the security of sensitive customer data. In addition, the Attensity Data Grid proprietary data store, initially released in version 5.5, is coupled with Analyze 6.0 to provide unprecedented performance and scale. The combination of the solution and the Data Grid computing system allows companies to transform millions of multi-channel customer conversations into actionable insights.

"Text analytics helps forward-looking organizations gain new insights into customers' perceptions, motivations, and plans, whether the goal is to boost customer satisfaction, product quality, and sales or to reduce churn," said Seth Grimes, principal analyst at Alta Plana Corporation. "Analyze 6.0's new and enhanced sentiment, deep analytics, visualization, and profiling capabilities, for social and enterprise information sources, are just what the market is looking for in enterprise-capable solutions."

About Attensity

Attensity helps the world's leading brands leverage customer conversations as a business asset. Using Attensity's integrated suite of customer analytics and response applications, organizations can tap the wealth of data stored in both internal and online sources, and use that information to improve the customer experience with their brands. Attensity's award-winning Customer Experience Management (CEM) solutions are built on a massively scalable text analytics platform that enables organizations to listen, analyze, relate and act on customer conversations, no matter where they take place. From its headquarters in Palo Alto, Calif., and Kaiserslautern, Germany, Attensity is powering the customer experience strategies of companies such as Charles Schwab, Citigroup, HP, JetBlue, Lloyd's Banking Group, Siemens, Starwood Resorts, Travelocity and Whirlpool. Visit www.attensity.com and follow the company at blog.attensity.com, on Twitter @Attensity, and on facebook.com/Attensity.

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