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Best Practices for Developing a Customer Lifetime Value Program

Thursday, July 28, 2011

As appealing as A CLTV framework might be, if not done right, it can quickly become very complex and hard to implement. The right solution depends on the data availability, analytical capabilities of the organization as well as the infrastructural constraints facing it.

Read about the considerations needed to implement an effective CLTV. Sourced by Information Management

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