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Better Data for the CEO Is Main Driver of Data Management Projects, Survey Says

Tuesday, May 24, 2011

Australia’s IT directors believe that achieving a single view of their customers and providing accurate information to their business leaders are the key benefits of data management, according to a recent iTWire survey sponsored by DataFlux, a leader in data management solutions.

The survey of more than 140 technology executives in Australia indicated that 40 percent have existing plans to implement a data management initiative, with the CEO or senior executive teams most likely to green-light the project.

The main drivers for data management projects, at 53 percent, are business-driven projects that enable corporate agility, cost reductions and profit improvements. This is followed by the need to address compliance and risk management issues (48%), then business intelligence and data warehousing initiatives (35%).

“The results of this survey indicate that business leaders are concerned about the quality of data they are receiving from the IT department, and they want accurate information about their customers, revenue performance and overall business success,” said Saul Cunningham, managing director of DataFlux ANZ. “The responses also indicate there are serious concerns about the quality of the data that companies have on their own customers. Forty percent said that customer data is the main data set that needs to be improved.”

Survey respondents said the biggest benefit of implementing a data management program is to provide accurate data to the business leaders (24%), followed by better control over vital product data (18%).  Cunningham said there continues to be a need to educate business and IT leaders about the significant benefits of data quality and data integration projects.

The primary barriers to the adoption of data management programs are lack of funding, competing IT projects and a lack of knowledge of the severity of the data challenges that exist within the organisation. However, Cunningham said major Australian organisations are starting to realise the importance and see the benefits of better managing its data across the enterprise.

“Organisations realise they must now address the most competitive weapon at their disposal – the data that runs through their organisation,” Cunningham said. “Not only can this data help increase their productivity but trusted data can enable them to make smarter business decisions.”

About DataFlux

DataFlux enables business agility and IT efficiency by providing innovative data management technology and services that transform data into a strategic asset. A wholly owned subsidiary of SAS, DataFlux helps organisations manage critical aspects of data through unified technologies and expertise that provide the benefits of data quality, data integration and master data management (MDM). To learn more visit www.dataflux.com.

About iTWire

iTWire is Australia’s most read independent technology news site and a powerful source of top-line IT&T news, information and community for industry professionals. iTWire puts tech news and developments from around the globe into perspective, covering all the important sectors of IT&T in Australia and globally.

Visit www.itwire.com to find out more about our online community of technology professionals.

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