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Business Intelligence: Big Hopes for Big Data

Monday, September 19, 2011

A recent survey by The Data Warehousing Institute (TDWI) and reported in ComputerWorld by Jaikumar Vijayan categorized some of the most common ways people are planning to apply Big Data technologies:

  • 60 percent think that Big Data can help them better utilize Social Media for marketing
  • 45 percent think that Big Data will improve business insights
  • 38 percent think that Big Media will help improve their sales and marketing efforts

Read more on how people plan on using Big Data. Sourced by FormTek Blog

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