As part of its predictions for 2012 and beyond, Gartner research VP Andreas Bitterer noted that he expects more than 70 percent of BI initiatives to consist of analytics metrics that lack synchronicity with overarching business by the end of 2014. At issue are BI development and deployments that focus on rear-looking reports and query applications that access "interesting metrics," though not analytics that truly connect with business performance controls and strategies, Bitterer said in a news release with the report. In addition, rampant BI consumerization, particularly from mobile devices, and the increasing number of BI end users connected to a growing amount of data will put emphasis on analytics expectations that may conflict with business outlines for cohesion.
Learn more about how metrics are not aligning with strategic objectives here. Sourced by Information Management
Alexander 'Sandy' Chiang said:
I'm currently working on a BI project that has that challenge. Although they are looking at interesting metrics, they don't necessarily align with strategic objectives or even departmental goals.
Defining measures is an iterative process that starts with data discovery. One could look at these interesting metrics as the data discovery portion of the process.