One of the more interesting features of vendors' recent marketing push to sell business intelligence and analytics is the emphasis on the notion of Big Data, often associated with NoSQL, Google MapReduce, and Apache Hadoop, but without a clear explanation of what these are, and where they are useful. It is as if we were back in the days of "checklist marketing," where the aim of a vendor like IBM or Oracle was to convince you that if competitors' products didn't support a long list of features, those competitors would not provide you with the cradle-to-grave support you needed to survive computing's fast-moving technology.
Read more on the technology supporting big data. Sourced by Enterprise Apps
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