Big Data will grow past its hype towards 2016 to become “just data” once the technologies mature, and organisations learn how to deal with it, according to Gartner. While data is regularly defined by the dimensions of volume, velocity and variety (first proposed by Gartner more than 12 years ago), information management concerns must be much broader.
“The bottom line is that not all information requires a Big Data approach,” said Frank Buytendijk, Research Vice President at Gartner. “The new ‘Big Data way’ is not going to replace all other forms of information management. There is more room - and need - for experimentation in the area of ‘information of innovation,’ for instance with social media data, or by making processes more information-centric.”
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