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BKV leverages SASĀ® analytics, delivers money-saving marketing insights

Monday, November 09, 2009

SAS, the leader in business analytics, is helping BKV, a 200-person full-service interactive and direct marketing agency, improve efficiencies and focus on the creativity that drives client results. BKV’s analytics department is using SAS Visual Data Discovery’s advanced analytics, exploratory data analysis and interactive data visualization to optimize national direct-response campaigns. Leveraging visualization to quickly see trends and opportunities in data helps media buyers and marketers manage client campaigns – investing in the right place and the right channel for the right segment for better results. With companies spending less on marketing in today’s economy, a healthy return is paramount.

Using SAS Visual Data Discovery, intuitive, customizable graphics and visuals show BKV decision makers the information they need. “SAS streamlines reporting and analysis so, often, a few analysts can do the job of many,” said James Head, Director of Analytics at BKV’s Atlanta office. “SAS Visual Data Discovery provides the benefits of a comprehensive analytical environment without the need for a staff of programmers.”

Article sourced from www.sas.com, click here to read full story.

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